Client

Merial International

Product

Rabisin

Key communication objectives

Raise awareness of rabies

and the market leader - Rabisin

Notes

The campaign was designed to stimulate involvement in achieving rabies-free status and how this can be achieved with the successful use of Rabisin.A series of images were created using silhouettes of people in various situations. This allowed international markets to implement the most appropriate image.

A dotted protection 'zone' was consistently used in all materials to graphically convey where protection has been conferred.