Client
Baxter
Product
Subcuvia, Kiovig and WinRho
Key communication objectives
To create a cohesive and impactful brand style for
Baxter products.
Notes
Over time, materials and communications for Baxter
products had become disparate, resulting in items with different 'core'
colours that were difficult
to re-produce accurately.
By rationalising the styling
and colours within the Baxter range, brand
consistency
was achieved along with
a cost-effective solution.
