Client
Schwarz Pharma
Product
Benzamycin
Key communication objectives
Promote Benzamycin as first
choice for the treatment of acne.
Notes
Roundhouse originally promoted Benzamycin for
Bioglan. When Schwarz Pharma obtained the
licence we were asked to re-brand the product.
Roundhouse created
a concept that focussed on the emotive issues
surrounding
acne treatment and the problems encountered by the
patient.
This campaign won both the Craft Award for GP
Direct Mail and GP Direct Mail Campaign at the PM Society awards.
